Brand Strategist  ·  Culture Architect  ·  Chicago

JeffreyA. Hopkins

I build campaigns that move culture and drive revenue. At the intersection of sports, entertainment, and business.

See the Work Get in Touch
1B+
Impressions & Views
3.5
Years Leading Flagship Channels
50M+
Single Campaign Views
Jeffrey Hopkins at Wrigley Field
Brand Strategy · Creator Partnerships · Cultural Marketing · Community Growth · Sports & Entertainment · Revenue-Driving Campaigns · World Building · Brand Strategy · Creator Partnerships · Cultural Marketing · Community Growth · Sports & Entertainment · Revenue-Driving Campaigns · World Building ·
Jeffrey Hopkins capturing content on the field
About

The Story Behind the Strategy

Former Division I athlete turned brand strategist. I've spent my career inside the rooms where culture and commerce collide — from flagship sports brand channels to Super Bowls to some of the most viral moments in sports entertainment.

My edge is knowing how attention works and how to turn it into something that matters for a business. I don't just create content. I engineer moments.

Based in Chicago. Open to New York and Los Angeles. Always building something bigger.

SportsEntertainmentGaming CultureConsumer BrandsCreator Economy
Selected Work

Campaigns That Moved Culture

Lyrical Lemonade Night scoreboard
Brand Partnership  ·  Cultural Activation
Lyrical Lemonade x Flagship Sports Brand

Ideated and spearheaded a first-of-its-kind brand collaboration spanning merchandise, commercials, a music festival activation, and a sold-out theme night — bringing together music, sport, and Chicago culture in one cohesive campaign.

Sold-out merchandise collaboration
3 commercials featuring Hall of Fame talent, Narduar & Waka Flocka Flame
Jersey gifting at Summer Smash music festival
Sold-out theme night bringing together multiple communities
Jeffrey Hopkins with CM Punk wearing the Blues Alternate jersey
Creator Strategy  ·  Jersey Seeding Campaign
Blues Alternate Jersey Launch

Architected a multi-tiered creator seeding strategy, distributing jerseys to 20+ Chicago-connected athletes, artists, and creators. The campaign generated organic cultural crossover moments that no paid media could replicate.

20+ creators, athletes, and celebrities seeded
100M+ impressions across organic content and live activations
Cultural crossover into wrestling, music, and lifestyle communities
Viral moments across multiple platforms simultaneously
IShowSpeed and crew at Wrigley Field
Creator Partnership  ·  Live Activation
IShowSpeed at Wrigley Field

Orchestrated a live stream activation with global creator IShowSpeed, bringing one of the world's most-watched streamers to an iconic sports venue and introducing the brand to a new generation of fans across gaming, sports, and global youth culture.

Significant cross-platform reach across gaming and sports audiences
Gen Z and multicultural audience expansion
Live activation translated seamlessly to digital content
Cultural credibility with next-generation fanbase
1B+
Impressions Across Multi-Year Tenure
100M+
Single Campaign Reach
50M+
Views — Single Activation
Career Moments

In the Rooms Where It Happens

Super Bowl Media Day
Super Bowl Media Day
Guiding Joe Burrow & Joe Mixon
Drew Brees and Mike Tirico
NFL Playoffs
With Drew Brees & Mike Tirico
Narduar and Waka Flocka Flame
Commercial Shoot
Narduar & Waka Flocka Flame
Jeffrey Hopkins with Joe Buck
Cincinnati Bengals
With Joe Buck
Lyrical Lemonade logo lockup
Lyrical Lemonade Collab
Brand partnership lockup
SoFi Stadium Super Bowl LVI
Super Bowl LVI
SoFi Stadium, Los Angeles
Jeffrey Hopkins capturing content at Wrigley Field
Always Working
Content capture at Wrigley Field
Inside the stadium at Super Bowl
Inside the Building
Super Bowl LVI, on the field
Speaking

Sharing the Story

Jeffrey Hopkins speaking at Cubs Marketers Mixer
Cubs Marketers Mixer
Second Annual — Brand strategy, creator partnerships, and cultural marketing at scale
Northwestern University
Sports business and the intersection of culture and commerce
My Brother's Keeper Ohio
Career development and navigating the sports industry for young professionals
Coming Soon

The Ultimate
Teammate

A show about the people who make the moments possible. The operators, strategists, and culture architects behind the biggest plays in sports, entertainment, and business.

Stay in the Loop
What I Do

Strategy That Connects Culture to Commerce

01
Creator & Influencer Strategy
Identifying the right voices, building authentic partnerships, and activating creators in ways that feel native — not transactional.
02
Brand Partnership Development
From ideation to activation. Building collaborations that generate real business outcomes — revenue, reach, and cultural relevance.
03
Social & Content Strategy
Platform-native content ecosystems built around your audience, your brand, and what actually moves people to act.
Let's Talk

Ready to Build
Something?

Whether you're looking to hire, collaborate, or just connect — the door is open.

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